Investing ACCOUNTS on the capital one app

Capital One released a redesigned mobile app for Android and iOS in 2015. Capital One's mobile app has since won awards, including a CES award for Best Payment & Banking App and has 4.7 stars on the App Store and Google Play store.

In 2016 Capital One Investing started a journey towards providing account servicing on the Capital One app, hoping to provide a more seamless experience for customers with multiple Capital One accounts.

 
 
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My role

  • Designing the Android device experience, from ideation to delivery.

  • Overseeing the creation of the iOS experience.

  • Collaborating with product and tech partners to scope the experience based off of customer value and our timeline.

  • Negotiating with compliance officers to implement disclosures that provide transparency without distracting customers from their primary objectives.

  • Participating in critiques and one-on-one reviews with designers from Capital One’s core team, making sure our experience fits into the Capital One ecosystem without compromising customer needs.

MVP & Beyond

Based off of data from the Capital One Investing site and additional UX research, our team found that customers primarily logged in to:

  • Look at their balance

  • Ensure their money transfer has settled

  • Check to see if their trade went through

Secondarily, customers wanted to:

  • Transfer money

  • Execute a trade

  • Research individual stock performance

Based off of these insights, we opted to prioritize providing customers with their Total Account Value and iteratively implement features to execute and track transactions.

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DESIGN APPROACH

In order to negotiate the best possible experience with stakeholders, I initially designed the account view with all of the features we hoped to implement. This required gathering requirements from our tech, product, and design teams. It helped me understand the structure of the data being sent to the UI, anticipating hurdles due to an outdated tech stack.

I then workshopped with my primary product partner to determine what was realistic for an initial launch. It was critical to ensure we were providing customer value and we understood what success looks like. We provided a survey within the initial launch experience to understand, from a quantitative standpoint, what features customers found most useful.

Results confirmed our initial findings that customers want to see transactions, place trades, and research investments, which meant we already had a baseline for all of these features, allowing us to expedite the implementation process for future releases.